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Starting a blog dedicated to your insurance business is a great way to attract and keep customers. In fact, 85% of small businesses that use blogging as part of their marketing strategy report positive results from the practice of regularly creating and sharing content through this type of platform. When time and energy are limited, keeping up with the blogging practice yields more results than most other marketing efforts. Start an Insurance Blog Another obvious benefit of learning how to start an insurance blog is the opportunity to add value to your customers' lives beyond your normal activities. For example, creating content specific to your target neighborhood shows that you are active in the community and can be their go-to source for all things local. This also helps establish your business as a trusted thought leader. Getting started can be daunting but we've narrowed down the process to five easy-to-implement steps that will help you learn how to start an insurance b...